Shop Check - Bike Dress

Each week we are showcasing an ENVE dealer that sets themselves apart through the cycling culture they help cultivate, the service provided to the community, and how they’ve created a loyal following of core cyclists. The collection of shops from all over the globe each have their own unique vision for what creates the best resource for the cycling community while all sharing the same passion for bicycles.

What is your specialty?

We are a high-end, full-service bike shop specialising in custom road and gravel bike builds. Asa part of our shop we have a Italian ice-cafe and wide range of premium apparel. Exclusive Apparel (ASSOS, Rapha, PedalED, Cafe Du Cycliste, MAAP, Monaco Velo Club) and Custom High End Bikes (Gravel & Road) OPEN, Pinarello, TREK, PASSONI, FESTKA, PARLEE, Cannondale

What is the shop history?

Starting off as one the few premier Rapha stores in Europe in 2011, we have been known as the leading premium cycling apparel stores in Germany and have since 4 years branched out into custom bike builds. We startet 2011 in Munich with just Assos and Rapha. Now we have Apparel, Bikes, Coffee Place, Club, Events. Since day one building community has always been important to us. We organise regular rides, special events and a second to none level of customer service.

Why are riders loyal to you and/or your shop?

We offer a good Service and organize many Events – Know How – Brands.

Does your shop sponsor or host a popular, infamous, and/or awesome ride or clinic that you’d like people to be aware of? If yes, give us the what, when, where, and tell us why we shouldn’t miss it.

We have many Events we have organized that provide a challenge – Our Monaco Velo Club (

What are you currently riding and/or what’s your favorite bike right now?

Pinarello F12 Disc

In your opinion, what’s the number one upgrade every rider should consider?

Bikefitting and a set of good wheels like ENVE.

What is one act of maintenance you wished every customer would learn to do on their own?

Change and fix their Tubeless Tires.

What is one that they shouldn’t?

A complete service of your bike, book an appointment with us and let the pros do it!

What technological innovation in cycling has improved the ride for your customers the most in recent years?

Tubless, disc brakes and electronic shifting all have had a dramatic influence on the riding experience.

What’s your favorite ENVE product and why?

The SES 4.5 AR for its ability to handle hundreds of road miles and be comfortable and at home on gravel.

Be sure to follow Bike Dress on Instagram @bikedress.